Many business owners tend to create their websites themselves because it saves them a little cash. Yes, if you have a tight budget, it might be ideal for you in the beginning. But let’s think bigger!
When a potential customer found your business, the next step they do is visit your website to consider whether they should purchase your services or products or not. Your website will be their first impression. And as I said all the time, you never get a second chance to make a first impression. Without any experience in web design, do you really think you can create a DIY (do-it-yourself) website that lives up to your business needs?
Unfortunately, I’m sorry to disappoint you but it won’t work!
The reality is that when I look at a DIY website, I could spend all day finding things wrong with them. And those simple stupid mistakes and overlooked components can be a huge detriment to your website. Today we’ll look at the top 5 biggest mistakes of DIY websites:
You got it wrong in the first thought
Many people looking to create their own DIY website might think they just need a simple website, why don’t they have to invest in a professional design agency? Oh honey, let me tell you something. You don’t need a SIMPLE website, you need an EFFECTIVE one.
You don’t cut sheets of paper into rectangles and write your business cards up by hand, do you? No one does that! And the truth is your website is much more important than your business cards. Even though it can takes hours, weeks or even months to build a website, it just takes seconds to decide whether visitors want to interact and do business with you or not.
The better first impression you give, the more likely your visitors are to stay and return to you website. An effective website created by professionals is a smart investment in the long run and and the one that helps your business grow, not your competitors does!
You use “personalized” website templates.
It’s not hard to find a huge influx of companies offering “personalized” website templates out there. Most of DIY websites tend to use them because they usually offer comparatively low costs. But don’t you know that the templates are cheap, because they actually look cheap?
Together with their titles, header images and some ugly styled navigation, your website is going to look generic, unconnected to your brand. And obviously, you do not ever think about standing out from the crowd!
Remember, you get what you pay for!
If you want to create a website is as unique as your business and that matches you brand, you might need to consider calling a professional.