Have you ever wondered what makes a stunning website? It might be something like the content, videos, images, etc. But you know it’s much more than that.
There are a ton of small things you need to do in order to create a high quality website. We can talk about it all day. To help you narrow your focus, today we will take a look at seven crucial elements of modern web design that can help you improve your website perfomance.
Call to action (CTA)
What exactly is it that you would like your potential customers to do when they browse your website? Do you want more newsletter subscribers, make a sale, provide information or gather contact information?
Then include buttons which should be of a contrasting color and say exactly what you want them to do: Call Me, Shop Now, Contact Us, Let’s Chat, Sign Up, Buy Now.
Take this stunning website which is one of our successful products as an example, its CTA is very obvious and strong. See full website at: crowdr.tv
A successful website must have ability to convert visitors quickly into customers. So make your CTA as clear and as easy for potential clients as possible to take the next step.
Where to sell your story? Yes, no place else but the “About us” page. The thing is many people seems not to be aware of its importance. The “About Us” page is usually their second thought. But let me unveil a secret, that page is one of the most visited pages on a successful website!
Therefore, it’s time for you to put some effort into making the “About us” page less boring. Do not write long essay, just keep the page simple; give users just enough information. And remember it should be personal, compelling, and definitely up to date.
I don’t know about you, but nothing drives me nuts more than a website that makes me revisit their pages so many times to find out how to contact to them. Hey, I found your site, I like it enough to stay and I want to do business with you, but guess what? I can not find your contact information. Are you serious?
So, please display your contact information on every page if possible. It should be RIGHT-THERE. You should also offer various options for potential customers to get in touch with you such as: your email, your phone number or a contact form. A good way to do this is add contact information to all static headers and footers.
There is no doubt that it’s the age of mobile devices now. Mobile seems to become everything surrounding us from doing business, checking email, shopping or even playing game. Because of that insanely increase of mobile devices, it’s a must for any kind of business to have a website that is responsive.
When I make the browser thinner and wider, the layout magically adjusts itself to fit any sizes of the browser. That is how responsive websites work!
A website which isn’t optimised to be viewed onto a mobile means the page won’t be adjusted or fit onto the small screen. So, your visitors have to zoom in and out, up and down, left and right on smaller device to read content. That’s obviously the last thing a customer wants when they are on the move and need to find out about your business.
If you want to stand out from the crowd, a good navigation is the key factor you need to take care of. Navigation isn’t necessary to be complicated. It should be easy to identify and easy to use.
Remember, people want convenience, not a challenge. The easier it is for people to use and navigate throughout your site, the longer they are likely to interact with it.
Fast loading page
According to Hosting Facts, “A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load”.