How To Build a Mobile App For Your Business
Nowadays, having a mobile application has eventually become a trend in modern marketing as well as business developing. According to a consumer survey carried out earlier this year by MTV Networks, 91% of respondents said they discovered new things on apps; 76% considers some apps as personal assistants; and the daily users reported believing they’re addicted to mobile apps make up for 84%.
Providing good and seamless experience on mobile is more important than ever, and it brings a great competitive advantage to businesses that do it right.
A significant mobile app can help your business in many ways, such as:
- Increase your profit by improving sales
- Maintain engagement and build up community
- For internal apps, improve the communication among your employees
- Enhance your mobile marketing strategy then raise your brand awareness
Still, building a well-used app can be quiet tough. If your company is not professional in software developing, you may be discouraged by complex project management, high costs, long time working, and many implied risks along the way.
Therefore, If you’re seeking for some useful tips to start your mobile app creating for the first time, you’ve arrived at the right place. Hope my pieces of advice below can give you all the basic information you need and help you break down every step to start your very own mobile app developing project.
#1. Define your message
This rule applies to almost everything that is made to deliver to someone. What is your message? What are you trying to tell your users? And of course, it’s crucial to make it understandable and suitable with your target audiences.
Before starting working on your mobile app, make sure you’re certain about who are you (your business), what you’re selling, which positive values your team are sharing to our community, etc. Moreover, your brand recognition is not only about inside values but also can be seen by the look or the feeling it brings to customers. For a mobile app, it’s in the colors, word font or the logo’s position. So, the combination of inside values and outside appearance that you put into your mobile app speaks loudly the core message of your business, or particularly, one part of it.
In other words, it’s about choosing a fit style for it. Be careful, because your whole project will be broke down right from the very beginning if you fail you make your messages clear.
#2. Understand your audience
Mobile applications are convenient places for people to interact with their favorite brands, but you have to know what your customers are most interested in. It’s a fir-needle for you to move on the next step as well as for the entire project.
Apps allow different kinds of user experiences and community engagement than websites do, which results in more solid connections and more commercial opportunities. It depends on how effective your marketing campaign is to attract new users to your app, but to keep them turning back, the power lies on how well your mobile app meets their requirements. Users often spend more money on apps compared to websites. So to win that, you have to understand their needs and make your app an amazing solution that can drive loyalty, whether by pushing messages or having visual content.
#3. Clarify your goals
This is the next essential step of the plan. An app is successful or not depends heavily on the goals. And it’s your duty to set up appropriate goals to achieve.
Based on your vision and by each period, it can be the total number of downloads, or how often people are coming back, how responsive are customers when new features are launched? Even how viral is your content, how likely visitors will give you their e-mail address, or how many people are active in your community, etc.
#4. Create an outline for your app features
After making clear what you want to achieve with your mobile app, it’s time to sketch out its scope. It’s time for your creativity to shine, let’s sit still and write down all the necessary functionalities and app features to execute solutions and results mapped out in the previous steps.
Some of the features may include:
- eCommerce integrations
- Contact us
- Push notifications
- Social sharing
Those features not only bring value to your app but also appear as your guidance throughout the entire app development process.
#5. Research Your Competitors
The next step is to look at what your successful competitors are already doing to lead their product through such a long way.
Don’t just focus on the local competitors, widen your view and look at the biggest companies in the same market in your country or even around the world. This will spark totally new ideas and point out existing gaps in the market, and maybe you can overcome it.
Go over their app layout, features, and functionalities and take notes of anything stands out that you think can potentially apply to your own mobile app product.
#6. Choose your partner
You can get some useful tips from my previous blogs here:
At Designveloper, we’re on a mission to help clients realize potential ideas and turn them into impactful applications available to all businesses.
Improving and growing your business through mobile experience shouldn’t be costly, intimidating and time-consuming. Instead, it should provide true values that you, your users, as well as your employees, can enjoy in the long run.
Drop us an email or a call, we surely can help you do that.
Photo credits: pexels.com
Truc Thuy Minh