By now, you have already known why having a strong website is important for your business. It isn’t just for fun anymore. Just one glance at your site, prospects can decide whether or not they should work with you. Or website is simply a place where customers are able to find you online.
However, many people misunderstood that a strong website is just a pretty one. Oh honey, you don’t need a BEAUTIFUL website, you need an EFFECTIVE one. The one that you can actually put to work.
How to put your website to work
1. Step one is do the thing I tell you to do nearly every article I write….wait for it…THINK ABOUT YOURSELF. This is the most important thing to be considered. If can’t be sure what purpose that your website should serve, you can not create an effective one
To do that, you are going to need to take some time to think about who you are, and what the core values of your business are. How could you change your business by changing your website? How can your website make you business easier to run and for your clients or prospects to engage with you?
2. Then, FIND OUT YOUR TARGET AUDIENCE. Along with you business goal, you need to determine your target market. Who will visit your site? What do they want to get from your site? What would make it easier for them to do business with you?
3. JUST DO IT. I know it’s not easy to sit down, asking yourself something that are rather vague. But, just try to do it anyway. It may be the thing that makes your business great.
Next, I’m going to tell you some elements that your need to improve to make your website work for you
Call to action (CTA)
What exactly is it that you would like your potential customers to do when they browse your website? Do you want more newsletter subscribers, make a sale, provide information or gather contact information?
Then include buttons which should be of a contrasting color and say exactly what you want them to do: Call Me, Shop Now, Contact Us, Let’s Chat, Sign Up, Buy Now.
Take this stunning website which is one of our successful products as an example, its CTA is very obvious and strong. See full website at: luminpdf.com
A successful website must have ability to convert visitors quickly into customers. So make your CTA as clear and as easy for potential clients as possible to take the next step.
Where to sell your story? Yes, no place else but the “About us” page. The thing is many people seems not to be aware of its importance. The “About Us” page is usually their second thought. But let me unveil a secret, that page is one of the most visited pages on a successful website!
Therefore, it’s time for you to put some effort into making the “About us” page less boring. Do not write long essay, just keep the page simple; give users just enough information. And remember it should be personal, compelling, and definitely up to date.
I don’t know about you, but nothing drives me nuts more than a website that makes me revisit their pages so many times to find out how to contact to them. Hey, I found your site, I like it enough to stay and I want to do business with you, but guess what? I can not find your contact information. Are you serious?