UI/UX design might not be the strange terms to enterprises when customer experience is an indispensable criterion in business.
If you are keen on the UI/UX designer field, or you are searching for an excellent UI/UX design agency, let’s check out this article! We are ready to answer all your questions: What is UI/UX design? Which work a UI/UX designer is responsible for? Which company could provide the best UI/UX design services?
Keep scrolling down and explore this land!
1. What is UX design?
Nowadays, UX and UI design becomes the center of any digital platform. For that reason, user experience which defines a company’s brand eventually seems to be a rising star in the digital design industry.
A well-equipped UI/UX design will facilitate products of any companies even on a small or large scale. Hiring high-quality design agencies should be put priority for companies to spread their wings in the market. On top of that, preparing knowledge about these terms as well as finding reliable agencies are the key factors to go further.
Firstly, UX design stands for user experience design. In other words, it is the design created for the experience of users when interacting with any devices such as websites, apps and even ATMs.
For those who are outsiders in the field of technology, UX design sounds quite strange but closely attaches to our experience in every single click. Donald Norman, a cognitive scientist in Apple, coined this term in the late 1990s. Through the process of encompassing a variety of factors that clarify how a person feels when using a product, Norman discovered this term “user experience”.
When it comes to human’s feeling, UX design has to be based on a range of aspects such as psychology, business, market research, design and technology. UX design answers the question of how straightforward is the user’s experience, how easy is it for users to complete their work, and whether this experience is smooth or clunky.
2. What is UI design?
While UX reflects how users interact with devices they experience, UI design which stands for users interface design refers to the aesthetic interface design of a product. It is a human-first way of designing products or devices. It involves the process of creativity which centres on interfaces such as style and look on apps or websites.
Besides digital UI, the range of UI design also covers voice-controlled interfaces (VUI). In the case of VUI, oral-auditory interaction is a link between human and computer. UI design covers all the screen and visual interactive touchpoints that users move through, such as tapping a button, scrolling down a page or swiping pictures.
These two elements, UX and UI, are an indispensable part of any devices, apps, web pages that we surf every day. They go hand-in-hand and work interchangeably in the design process.
The role of UX design is to boost the users’ satisfaction by updating a product’s usability and accessibility. On the contrary, UI design is focused on the user’s visual experience, the function as well as the services of a product.
3. What does a UI/UX designer do?
Now, you may have a basis of two terms of UI/UX design. Let’s dig deeper into a career as well as its opportunities for those who follow this path. Here come the questions.
If you’re considering a career as a UI/UX designer, you’ll want to know how UI/UX designers work on a day-to-day basis. What kinds of projects can you expect to work on? What is your role within a company?
3.1. Responsibilities of UX designers
A UX designer is in charge of making products and technology usable, smooth for users to access. They work in a part of a large product team and fill the gap between the user, the development team, and key business stakeholders. The missions of UX-related jobs are to advocate for the end of users and meet the requirements of the business for every single product.
Here is an example of a UX designer’s typical tasks and responsibilities.
- Strategy and content
- Rivals analysis
- Customer analysis
- User research
- Product structure and strategy
- Content development
- Wireframing and prototyping:
- Testing and iteration
- Development planning
- Execution and analytics
- Coordination with UI designer(s)
- Coordination with the developer(s)
- Tracking goals and Integration
- Analysis and iteration
Ultimately, the UX designer’s mission is to meet the user’s needs in line with the business’s goals.
Keep in mind that UX designers are not typically responsible for the visual design of a product. Moreover, they focus on the experience that the users have and how the product is performed to facilitate this experience.
3.2. Responsibilities of UI designers
A UI designer is responsible for making sure the visual interface of a product is efficient and easy to use. UI design, a multidisciplinary work, requires designers flexibly wear different hats as parts of one role.
They are expected to understand how people think and feel, how a very small visual detail or interface impacts user’s experience in order, and then transform into a user-friendly product. Now, you take a brief look at the UI designer’s tasks below!
- Product analysis
- Customer analysis
- Design research
- Branding and graphic development
- User guides and storylines
- Responsiveness and interactivity
- UI prototyping
- Interactivity and animation
- Adaptation to all device screen sizes
- Implementation with developer
The UI role as a visual and interactive designer is indispensable to any digital surfaces and, for users, a reliable factor to choose a brand.
4. Top 5 Best UI/UX Design Companies in 2020
A high-quality website will make a positive impression on your potential clients, earn trust and work as an effective digital marketing tool. Here we introduce to you the top 5 best UI/UX design companies in 2020!
- Location: San Francisco, NYC, London, Tokyo, Palo Alto
- Portfolio: ideo.com
- Key Clients: IKEA, GE, Verizon, Ford, Procter & Gamble, Swarovski
Established in 1991, IDEO is the leading user experience design firm in this field. IDEO specializes in digital products and UX design. They are famous for building websites, mobile apps, enterprise software and other high-quality digital experience for users.
Their strategy is aimed at humans and expands its distribution to company design as well as management consulting.
- Location: San Francisco
- Portfolio: clay.global
- Key Clients: Google, Slack, Facebook, Credit Karma, Coca-Cola
Clay is a top-world web design firm in San Francisco that designs and builds marketing websites for large tech companies and VC-funded startups. Functioned as a full-service digital design agency, they design and develop marketing web sites and user experiences for large-scale technology companies and startups by specializing in UI/UX design.
Clay puts its name on the map and stands in the hall of fame in the field of digital design with extraordinary ability to transform an initial idea to completed products and further.
4.3 Slide UX
- Location: Texas
- Portfolio: slideux.com
- Key Clients: Indeed, Wayne, AT&T, Atlassian
Slide UX has been listed in the world’s top 5 UI/UX agencies since 2016. Slide UX facilitates product teams and marketers to create products (sites, apps, and embedded interfaces) that are helpful, user-friendly, optimized, and attractive. Slide UX offers user research and various high-quality services such as wireframing, prototyping and so on. Agency’s core value is to be the practical, collaborative partner for great UX.
- Location: Portland and NYC
- Portfolio: instrument.com
- Key Clients: Nike, Sonos, Levi’s, Spotify, Intercom, Airbnb
Instrument is one of the prominent UX and digital agencies ranking in September 2020. They focus on digital products on mobile apps, websites and communications for the world’s famous brands.
They are well-known for modern and interactive marketing interfaces by running their ad agency base. It is the combination of creative agency and engineering agency to deliver stellar work. Since 2019, they have opened their horizon to the East Coast in collaboration with a Brooklyn-based digital studio to improve UI/UX design.
- Location: California
- Portfolio: momentumdesignlab.com
- Key Clients: Sony, Toyota, Ticketmaster, Dell, Mohawk
Momentum grows from a startup to the titan of the user experience industry. They aim to provide design thinking-based and technology-driven services in digital product innovation, customer experience management, and digital transformation. They also gained reputation from ranking Top 2019’s Best UX Design Agencies to 99firms.com.
They make all attempts to help agencies to build their brand through UI/UX design.
To Wrap Up,
Based on the top list user experience design agency, your company has more choices to trust and meet your company’s needs.
If you are finding an appropriate UI/UX design agency to build a successful collaboration, don’t hesitate to contact our company — Designveloper! With a team of professional and enthusiastic UI/UX designers, we are pleased to bring responsive web design to you.
If you still have any doubts or want to share your experiences, please leave your comment below.