There’s is no doubt that website templates dominate the web design world today. It’s not hard to find a huge influx of companies offering “personalized” website templates. This sounds like a fantastic opportunity to grow your business with a low cost. Yes, if you have a tight budget, it may be exactly what you need.
However, in actuality, design templates obviously have their limitations and below I bring to you five key elements which show exactly why a website template is bad for your business.
One size doesn’t fit all
It’s almost 2017 now. Don’t you tell me that your visitors still have to do the “pinch and swipe” to get around your website? You’re not just frustrating your potential customers, you’re harming your bottom line (AND your reputation). Having a responsive design is no longer just a really good idea; it’s a must.
But guess what? Though this is changing a little, you can still find web design templates out there that are not responsive. Using those templates, you’re making customers less likely to engage with your business and making your business seem more like a place of amusement than a professional business.
You get what you pay for
Hey, you might think that it’s the comparatively low costs templates offer that is their main selling point. You’re right! But, let’s think bigger! No pain, no gain. You get what you pay for. Why don’t you know that the templates are cheap, because they actually look cheap?
Impressions matter. The first impression is much more crucial. You don’t cut sheets of paper into rectangles and write your business cards up by hand, do you? No one do that.
Well, the same can be said about templates. A website template suggests lack of creativity and laziness — and because of these you won’t gain a positive response from first time viewers. And as a result, your brand image can only suffer for sure.
Just like the others
How can you differentiate yourself from the crowd when wearing the exact same clothes like others? Okay, your face may be a little different with the makeup you did by your own, but who care when they just look at you in 3 seconds then leave?
It goes the same with your website. Most people leave after just one glimpse at your site. So, to make them remember your website, you have to keep them interested and make the site absolute unique which a template can not deliver.